on August 09, 2025
In today’s attention economy, audiograms are one of the most effective ways to grab attention for your podcast on social media. An audiogram is a short video clip that pairs an audio excerpt from your show with a static or animated image and a moving audio waveform. They’re eye-catching, easy to share, and perfect for platforms like Instagram, TikTok, LinkedIn, and Twitter/X.
Here’s how to create audiograms that actually get clicks and convert scrollers into listeners.
1) Pick the Right Audio Clip
The heart of a great audiogram is the audio itself. Choose a snippet that:
- Hooks listeners in the first 3–5 seconds.
- Leaves them curious and wanting more.
- Shares a surprising fact, emotional moment, or valuable takeaway.
Pro Tip: Keep audiograms between 15 and 60 seconds for best performance on social media.
2) Choose a Tool for Creating Audiograms
There are several easy-to-use platforms that make professional-looking audiograms without advanced video editing skills:
- Headliner – Great for beginners and offers automatic transcription.
- Wavve – Customizable branding and templates.
- Descript – Edit audio and create audiograms in one place.
- Canva – Build custom graphics and overlay waveforms.
3) Design for Scroll-Stopping Impact
The visual side of your audiogram is what makes people pause their scrolling. Include:
- Cover Art – Use your podcast artwork or create a branded template.
- Waveform Animation – A moving visual that matches your audio track.
- Captions/Subtitles – Many people watch videos on mute, so captions are essential.
- Your Branding – Logo, colors, and fonts consistent with your podcast identity.
4) Format for the Platform
Different platforms prefer different aspect ratios:
- Instagram Feed – Square (1:1) or Vertical (4:5).
- Instagram Reels & TikTok – Vertical (9:16).
- Twitter/X & LinkedIn – Horizontal (16:9) or Square (1:1).
- YouTube Shorts – Vertical (9:16).
Always export your audiogram in the right size for the platform you’re posting on.
5) Add a Call to Action
Don’t let your clip just fade out. Tell viewers what to do next:
- “Listen to the full episode on Spotify.”
- “Watch the full interview on YouTube.”
- “Follow for more behind-the-scenes podcast tips.”
Pro Tip: Add your website or link in the post description or bio.
6) Post and Track Performance
Once you post your audiogram:
Check engagement metrics (views, likes, shares, comments).
- Test different clip lengths and topics to see what gets the best response.
- Repurpose the same clip across multiple platforms with small tweaks to captions and hashtags.
Final Thoughts
Audiograms are a simple but powerful way to turn your podcast’s best moments into shareable, visual content. With the right audio snippet, engaging visuals, and strategic posting, they can become one of your most reliable tools for growing your audience.
If you’re ready to make your podcast more discoverable, start with one audiogram from your next episode—you might be surprised at how many new listeners it brings in.
