How to Write Podcast Show Notes That Rank on Google

Your podcast episode might be amazing — but if no one can find it, your hard work could go unnoticed. That’s where podcast show notes come in. They don’t just summarize your episode; they help your show get discovered in Google search, attract new listeners, and keep your audience engaged.

In this guide, you’ll learn exactly how to write podcast show notes that rank on Google — and turn casual browsers into loyal subscribers.

Why Show Notes Matter for SEO

Think of your show notes as a mini blog post for each episode. Search engines can’t “listen” to your audio, but they can read your show notes. Well-written, keyword-rich notes:

• Increase your chances of appearing in Google search results.
• Make your content accessible to people who prefer reading or skimming.
• Encourage clicks by clearly describing the episode’s value.

Step 1: Identify Your Target Keywords

Before you write, think about the words or phrases people might type into Google to find your episode. For example, if your podcast episode is about beginner podcast microphones, your show notes might target terms like:

• Best podcast microphone for beginners
• Affordable podcast mics
• How to choose a podcast microphone

Pro tip: Use free tools like Google’s Keyword Planner, Ubersuggest, or AnswerThePublic to find relevant keywords with good search volume.

Step 2: Write a Compelling Episode Summary

Start your show notes with a hook — the first 1–2 sentences should capture attention and explain why the episode matters.

"If you’ve been struggling to find the right microphone for your podcast, this episode will help you cut through the noise. We break down the top beginner-friendly mics that deliver pro-quality sound without breaking the bank."

Follow up with a clear summary of the main topics you cover. Keep it conversational but informative, just like you’d explain it to a friend.

Step 3: Include Key Takeaways or Episode Highlights

Google loves structured, scannable content. Adding bullet points or numbered lists can help your show notes rank and make them easier to read.

• How to choose a mic based on your recording space.
• The best budget-friendly models under $100.
• Common mistakes new podcasters make with audio gear.

Step 4: Add Links and Resources

If you mention books, tools, or websites in your episode, include them in your show notes — ideally with affiliate links (where allowed). Not only does this provide value to your audience, but it also improves SEO through outbound linking.

Step 5: Optimize for On-Page SEO

To give your show notes the best chance of ranking:

• Use your target keyword in the episode title, first paragraph, and at least once or twice in the body.
• Add meta descriptions (150–160 characters) with your keyword.
• Use subheadings (H2, H3) to organize content and help Google understand your structure.
• Keep paragraphs short (2–4 sentences) for readability.

Step 6: End with a Call-to-Action

Your show notes should do more than just inform — they should guide the listener to take the next step, like:

• Subscribing to your podcast.
• Following you on social media.
• Joining your email list.
• Leaving a review.

"Enjoyed this episode? Subscribe now so you never miss the next one — and leave us a review on Apple Podcasts to help other podcasters discover the show."

Final Thought

Writing podcast show notes that rank on Google takes a little extra effort, but the payoff is huge. By using keywords, structuring your content for readability, and adding clear calls-to-action, you’ll make your podcast more discoverable — and turn those search clicks into loyal fans.